Acquisition Philosophy

We invest in and scale vertical system of record (VSOR) software companies that serve as the operational backbone for asset-heavy industries.

The VSORs we invest in share defining characteristics:

  • Mission-critical positioning: The source of truth for customer, operating, or financial data in an asset heavy industry.

  • Exceptional retention: High LTV customers who rely on the platform daily

  • Profitable growth trajectory: Proven business models with consistent revenue expansion

  • Deep domain expertise: Founded and run by industry veterans who understand their market's unique workflows


We deploy permanent capital and our suite of purpose-built VSOR AI products to accelerate growth — without liquidity pressure or artificial exit timelines.

Whether founders seek partial liquidity, growth capital, or full exit, we structure deals that align incentives for long-term value creation.

Our approach ensures founders can either continue building their vision with enhanced resources or transition leadership while preserving the company culture and customer relationships they've built.

We invest in and scale vertical system of record (VSOR) software companies that serve as the operational backbone for asset-heavy industries.

The VSORs we invest in share defining characteristics:

  • Mission-critical positioning: The source of truth for customer, operating, or financial data in an asset heavy industry.

  • Exceptional retention: High LTV customers who rely on the platform daily

  • Profitable growth trajectory: Proven business models with consistent revenue expansion

  • Deep domain expertise: Founded and run by industry veterans who understand their market's unique workflows


We deploy permanent capital and our suite of purpose-built VSOR AI products to accelerate growth — without liquidity pressure or artificial exit timelines.

Whether founders seek partial liquidity, growth capital, or full exit, we structure deals that align incentives for long-term value creation.

Our approach ensures founders can either continue building their vision with enhanced resources or transition leadership while preserving the company culture and customer relationships they've built.

We invest in and scale vertical system of record (VSOR) software companies that serve as the operational backbone for asset-heavy industries.

The VSORs we invest in share defining characteristics:

  • Mission-critical positioning: The source of truth for customer, operating, or financial data in an asset heavy industry.

  • Exceptional retention: High LTV customers who rely on the platform daily

  • Profitable growth trajectory: Proven business models with consistent revenue expansion

  • Deep domain expertise: Founded and run by industry veterans who understand their market's unique workflows


We deploy permanent capital and our suite of purpose-built VSOR AI products to accelerate growth — without liquidity pressure or artificial exit timelines.

Whether founders seek partial liquidity, growth capital, or full exit, we structure deals that align incentives for long-term value creation.

Our approach ensures founders can either continue building their vision with enhanced resources or transition leadership while preserving the company culture and customer relationships they've built.

Our Approach

We are revenue leaders, marketers, and engineers by trade and bring decades of operating experience from big-four consulting to unicorn startups.

We deploy permanent growth capital and integrate our suite of purpose-built VSOR AI products to accelerate growth without liquidity pressure.

Our approach:

  • VVV Equity Partners Professional Services — Operators from the VVV portfolio aligned to your business to participate in the day to day operations.

  • Purpose-built AI products — Sales Assistants, Voice Agents, in application assistants, and embedded finance products.

  • Portfolio level resource sharing — Shared portfolio level resources across technology, back office, go to market, and engineering.


Our approach supports founders in running profitable growth-driven businesses that provide the optionality to participate in future growth or receive liquidity at the right time.

While we bring resources that are capable of supporting the day-to-day operations of the business, we are best paired with managers with deep industry expertise and tenured employees who are invested in creating an exceptional business.

We are revenue leaders, marketers, and engineers by trade and bring decades of operating experience from big-four consulting to unicorn startups.

We deploy permanent growth capital and integrate our suite of purpose-built VSOR AI products to accelerate growth without liquidity pressure.

Our approach:

  • VVV Equity Partners Professional Services — Operators from the VVV portfolio aligned to your business to participate in the day to day operations.

  • Purpose-built AI products — Sales Assistants, Voice Agents, in application assistants, and embedded finance products.

  • Portfolio level resource sharing — Shared portfolio level resources across technology, back office, go to market, and engineering.


Our approach supports founders in running profitable growth-driven businesses that provide the optionality to participate in future growth or receive liquidity at the right time.

While we bring resources that are capable of supporting the day-to-day operations of the business, we are best paired with managers with deep industry expertise and tenured employees who are invested in creating an exceptional business.

We are revenue leaders, marketers, and engineers by trade and bring decades of operating experience from big-four consulting to unicorn startups.

We deploy permanent growth capital and integrate our suite of purpose-built VSOR AI products to accelerate growth without liquidity pressure.

Our approach:

  • VVV Equity Partners Professional Services — Operators from the VVV portfolio aligned to your business to participate in the day to day operations.

  • Purpose-built AI products — Sales Assistants, Voice Agents, in application assistants, and embedded finance products.

  • Portfolio level resource sharing — Shared portfolio level resources across technology, back office, go to market, and engineering.


Our approach supports founders in running profitable growth-driven businesses that provide the optionality to participate in future growth or receive liquidity at the right time.

While we bring resources that are capable of supporting the day-to-day operations of the business, we are best paired with managers with deep industry expertise and tenured employees who are invested in creating an exceptional business.

Our Committment

We know you're not just looking for a buyer — you're looking for a partner who understands what you've built.

You've created a vertical system of record that companies in asset-heavy industries rely on as their source of truth.

We've been in your shoes, building and scaling businesses ourselves, so we bring real-world operating experience alongside our permanent growth capital.

Our commitment is straightforward: We make the acquisition process clear with founder-friendly terms and multiples. We make cash offers without earn outs, instead partnering with you to understand your long-term financial goals. We respond to every inquiry within 24 hours, never change our terms once agreed, and close transactions in weeks, not months.

We have a track record of preserving team culture while accelerating growth through AI transformation — and yes, you can speak with the founders we've partnered with. If you're excited about evolving from the software companies have to use into the AI platform they can't imagine working without, you'll flourish at VVV.

We know you're not just looking for a buyer — you're looking for a partner who understands what you've built.

You've created a vertical system of record that companies in asset-heavy industries rely on as their source of truth.

We've been in your shoes, building and scaling businesses ourselves, so we bring real-world operating experience alongside our permanent growth capital.

Our commitment is straightforward: We make the acquisition process clear with founder-friendly terms and multiples. We make cash offers without earn outs, instead partnering with you to understand your long-term financial goals. We respond to every inquiry within 24 hours, never change our terms once agreed, and close transactions in weeks, not months.

We have a track record of preserving team culture while accelerating growth through AI transformation — and yes, you can speak with the founders we've partnered with. If you're excited about evolving from the software companies have to use into the AI platform they can't imagine working without, you'll flourish at VVV.

We know you're not just looking for a buyer — you're looking for a partner who understands what you've built.

You've created a vertical system of record that companies in asset-heavy industries rely on as their source of truth.

We've been in your shoes, building and scaling businesses ourselves, so we bring real-world operating experience alongside our permanent growth capital.

Our commitment is straightforward: We make the acquisition process clear with founder-friendly terms and multiples. We make cash offers without earn outs, instead partnering with you to understand your long-term financial goals. We respond to every inquiry within 24 hours, never change our terms once agreed, and close transactions in weeks, not months.

We have a track record of preserving team culture while accelerating growth through AI transformation — and yes, you can speak with the founders we've partnered with. If you're excited about evolving from the software companies have to use into the AI platform they can't imagine working without, you'll flourish at VVV.

Diligence

Once we agree on terms, our goal is to close within 30-45 days — quickly, transparently, and with minimal disruption to your team.


Our diligence process is focused and respectful of your time, covering five key areas: financials, legal & tax, technical infrastructure, team structure, and market opportunity. We verify that you've built a true VSOR — software exceeding $1M in ARR that serves as the source of truth for customer, operating, or financial data in asset-heavy industries.

We assess how our suite of purpose-built AI products can accelerate your growth, evaluate consolidation opportunities in your market, and ensure your team and customers are positioned for sustainable expansion.

Our permanent capital approach means we're not engineering a quick flip — we're planning for profitable, long-term growth that provides optionality for your continued participation.


You'll work directly with our leadership throughout the process — no handoffs, no bloated diligence teams — just experienced operators who understand VSORs and move at founder speed. We make cash offers without earn outs because we believe in incentive alignment through partnership, not complicated structures.

Once we agree on terms, our goal is to close within 30-45 days — quickly, transparently, and with minimal disruption to your team.


Our diligence process is focused and respectful of your time, covering five key areas: financials, legal & tax, technical infrastructure, team structure, and market opportunity. We verify that you've built a true VSOR — software exceeding $1M in ARR that serves as the source of truth for customer, operating, or financial data in asset-heavy industries.

We assess how our suite of purpose-built AI products can accelerate your growth, evaluate consolidation opportunities in your market, and ensure your team and customers are positioned for sustainable expansion.

Our permanent capital approach means we're not engineering a quick flip — we're planning for profitable, long-term growth that provides optionality for your continued participation.


You'll work directly with our leadership throughout the process — no handoffs, no bloated diligence teams — just experienced operators who understand VSORs and move at founder speed. We make cash offers without earn outs because we believe in incentive alignment through partnership, not complicated structures.

Once we agree on terms, our goal is to close within 30-45 days — quickly, transparently, and with minimal disruption to your team.


Our diligence process is focused and respectful of your time, covering five key areas: financials, legal & tax, technical infrastructure, team structure, and market opportunity. We verify that you've built a true VSOR — software exceeding $1M in ARR that serves as the source of truth for customer, operating, or financial data in asset-heavy industries.

We assess how our suite of purpose-built AI products can accelerate your growth, evaluate consolidation opportunities in your market, and ensure your team and customers are positioned for sustainable expansion.

Our permanent capital approach means we're not engineering a quick flip — we're planning for profitable, long-term growth that provides optionality for your continued participation.


You'll work directly with our leadership throughout the process — no handoffs, no bloated diligence teams — just experienced operators who understand VSORs and move at founder speed. We make cash offers without earn outs because we believe in incentive alignment through partnership, not complicated structures.

© VVV Equity Partners

mj@vvvequitypartner.com

© VVV Equity Partners

mj@vvvequitypartner.com

© VVV Equity Partners

mj@vvvequitypartner.com